About Servco

We’re one of Hawaii’s 20 largest corporations, with over 90 years of history and a range of products from automobiles to insurance to appliances and garage doors. 

Our product offerings include global brands like Toyota, Lexus, Subaru, Scion, Suzuki, Chevrolet, GE, Bosch, Raynor and Bridgestone, as well as local brands, like First Insurance. 

Varied as our businesses may be, we all share a common goal—to be #1 in customer service in Hawaii. To achieve this, we looked to the heritage that has helped us achieve much of our success. 
  
   

Servco's Heritage

In 1919, Peter Fukunaga opened a two–car garage in Haleiwa. And as small as the business was, the principles established back then still form the foundation of our business today:

Basic Principles

After moving to Wahiawa in the 1920s, Mr. Fukunaga held a contest to name his growing company. The $25 prize he offered was won by an Army Air Corps sergeant, who suggested 'Service Motor Company' because service was at the heart of the company’s focus. 
  
 

Satisfy Customers

Back then, during depression–era Hawaii, families were having difficulty paying cash for purchase. Mr. Fukunaga responded by creating an affiliate to help customers finance their purchases. Today, we continue to demonstrate those principles through the brands and products we represent, and supporting them with excellent customer service. 

What Mr. Fukunaga preached, we still practice, “Provide the best products and services available, in order to meet customer needs.” 
 
 
   

Have Dedicated Employees 

Peter Fukunaga believed in hiring dedicated employees and treating them fairly. Working alongside employees in every aspect of the business, Mr. Fukunaga proved to be a firm, but fair employer. His operations quickly grew to six mechanics and a blacksmith. When the garage merged with two others, Mr. Fukunaga was named manager and treasurer of the new enterprise.

In 1951, Mr. Fukunaga again demonstrated his commitment to employees by creating the first locally formed employee profit–sharing plan. In that same spirit, Servco more recently established the Servco Foundation, providing scholarships to the spouses and children of Servco employees to assist in their pursuit of higher education. 
  
 

A Personal Commitment to Hard Work 

Peter Fukunaga’s commitment to hard work was evident, long before he opened his Haleiwa garage. Coming to Hawaii knowing little English, he got himself through Iolani School and the College of Hawaii. He then learned automotive repair as a mechanical helper at the Royal Hawaiian Sales Company and through a correspondence course, completed while in the hospital with a broken leg—in fact, he was still hobbling on crutches when he opened his two–car garage. 

Peter Fukunaga's commitment also extended beyond Servco. In 1957, the Chamber of Commerce of Hawaii named him 'Father of the Year.' Along with attaining American citizenship, Mr. Fukunaga considered this the honor that delighted him most.  Likewise, Team Servco members serve on the boards of non–profit organizations, schools, parent/teacher associations and cultural groups. Others participated as  coaches,  fund–raisers and volunteers of all kinds.

Today, we refer to ourselves as Team Servco, following in Peter Fukunaga's footsteps—our name is a constant reminder to always act as one in the interest of our customers. 

 

Team Servco

“Team Servco” is more than just a slogan. It’s the basis for our entire work philosophy. 

To that end, our employees have developed a set of shared values that are summed up by the acronym “Team Servco.” It stands for Teamwork, Enjoyment, Achievement, Motivation, Service, Excellence, Respect, Vision, Communication and Ownership. 

Just ask anyone who works at Servco. They’ll tell you that within the Servco family of companies, we really “walk the talk.” 


THE TEAM SERVCO SHARED VALUES

TEAMWORK
We think, feel and act as one team… one family.

ENJOYMENT
We make work fun.

ACHIEVEMENT
We strive for personal and professional growth and success.

MOTIVATION
We recognize and inspire each other.

SERVICE
We build lifelong relationships through our caring spirit, genuine hospitality and superior service.

EXCELLENCE
We do our absolute best and continuously seek improvement as we pursue Kina’ole.

RESPECT
We inspire mutual trust by being honest, ethical and fair in our thoughts and actions.

VISION
We embrace change through creativity and innovation to achieve uncommon breakthroughs.

COMMUNICATION
We thrive in the exchange of information and are open, empathetic and responsive to all.

OWNERSHIP
We take responsibility for and have pride in our performance.
 
   

Tomorrow's Servco

Peter Fukunaga could not have foreseen what his company would become, or the legacy he would leave. But, what Mr. Fukunaga could foresee—a vision handed down to Team Servco—was the need for a strong business foundation: three core business principles that have enabled Servco to survive and thrive over the years. 

Our vision is to become the company with the best customer service in Hawaii. And we believe Mr. Fukunaga's principles pave the road to reaching that goal.