How Fender Helped Over 1 Million People Through Music During the Pandemic

May 1, 2020

In our current pandemic situation, artists and companies in the entertainment industry have had to become innovative with how they created and shared their art.

Fender wanted to make sure their brand continued to spread the power of music, so they offered free three-month lesson subscriptions via the Fender Play app for the 100,000 users to sign up. The number was quickly surpassed within three days and was increased to the first one million users.

Designed for music lovers of all levels, the Fender Play app is making a bigger difference than the company ever thought it could and is now extending the free three-month subscription offer to anyone who wants to learn.

Read the full article here.