History

One Hundred Years of Service

19
10s

1919

Early Beginnings

1919

Peter Fukunaga purchases Henry Voss' Haleiwa Garage for $1,500 with a down payment of $25.

19
20s

1921

Waialua Garage Co. Ltd.

1921

Fukunaga's garage merges with two other operations and was incorporated into Waialua Garage Company.

First Chevrolet Franchise

1926

The company obtains the first Chevrolet franchise from General Motors at the Waialua Headquarters and becomes the first General Motors dealer West of the Rockies.

 
1926

19
30s

1930

Service Motor Company ~ Wahiawa

1930

The company opens an auto sales and service business in Wahiawa as Service Motor Company. Operations were diversified into the retail and wholesale business known as 'Easy Appliance Company'.

1931

Servco Finance Ltd.

1931

Service Finance, Limited (later known as Servco Financial Corp.) was organized as a separate company in Wahiawa.

Servco Motor Co. Ltd.

1938

The company's name was formally changed to Service Motor Company, Limited. The name was suggested by an Army Air Corp. sergeant in a contest.

1938

19
40s

1940

Diversification

1940-1945

Facing shortages of automobiles due to the war effort, the company diversified to selling used cars, table appliances, jewelry, dry goods, sundries, and tourist supplies.

Honolulu Headquarters

1945-1947

The company obtains various new home appliance, music, and other franchises and shifts headquarters to Honolulu.

1945

19
50s

Fukunaga Scholarship Foundation

1951

Fukunaga Scholarship Foundation

Peter Fukunaga forms the Fukunaga Scholarship Foundation for the purpose of offering scholarships to business students. Service Motor Company's Board of Directors approves with an initial contribution of $6,000 (over $60,000 in today's dollars).

1951

Waipahu Chevrolet Dealership

1951

A second Chevrolet dealership location opens in Waipahu. The company also acquires Motor Imports, a small dealer that sold and serviced European lines such as MG, Triumph, Peugeot, and Vauxhall.

Employee Profit Sharing Plan

1951

The Employee Profit Sharing Plan is started and is the first locally formed plan in Hawaii.

1951
1957

Hawaiiana Furniture Company

1957

The company enters the furniture business, both retail and manufacturing.

Toyota Motor Vehicles

1958

Service Motor Company obtains the exclusive and direct Toyota Motor Vehicles franchise (cars, trucks, and forklifts) for the entire State of Hawaii. It is the first TOYOPet franchise in the U.S. Due to this agreement, Toyota Motor Company will treat Hawaii separately from the mainland.

1957
1958

First Toyota Dealership

1958

Motor Imports, located on the corner of South Street and Kapiolani Boulevard, becomes the first Toyota dealership opened in Hawaii.

19
60s

Peter Fukunaga Passes

1960-1962

Servco's Founder, Peter Fukunaga, passes away. Two of his sons, George Fukunaga & Ben Fukunaga take leadership of the company.

1960
1964-Tom Fukunaga

Tom Fukunaga

1964

Tom Fukunaga joins brothers George and Ben in leadership of Servco.

1966-sanyo

Sanyo Import-Distribution

1964

The company takes on the exclusive and direct Sanyo import-distribution franchise for Hawaii.

Gibson's Department Store

1968

The company adds Gibson's Department Store through an acquisition of More, Inc., which operated a discount store under the name "Family Fair".

1968
1969-logo

Servco Pacific Inc.

1969

The company's name is changed to Servco Pacific Inc. to indicate its service-to-customer orientation as well as its Pacific Basin orientation.

19
70s

1970-windward

Windward Toyota

1970

Windward Toyota moves to the former Windward Bowl site at the corner of Kamehameha Highway and Likelike Highway in Kaneohe.

Joint Venture with Jack DeMello

1970

Servco enters a joint venture with Jack DeMello and produces a Cherry Blossom Record and Kui Lee Album with profits to go 50/50 to the Fukunaga Scholarship Foundation and Kuakini Medical Research Center.

1970-DeMello

American Insurance Agency Inc.

1971

Servco acquires American Insurance Agency Inc. The company eventually becomes Servco Pacific Insurance, which was sold by Servco in 2017.

1972-film

Film Services of Hawaii

1971

Film Services of Hawaii was added to the company.

Pacific International Company

1972

Servco enters a joint venture agreement with the Camacho family of Guam and forms Pacific International Company to prepare for a shopping center and department stores.

1972-pacific international
1975 - Advertising and Travel

Advertising and Travel Businesses

1975

Servco enters the advertising and travel businesses through two new subsidiaries: Hawaiiana Advertising & Public Relations and Rainbow Pacific Travel & Tours. The company also obtains statewide exclusive distributorship franchises for Frigidaire home and commercial appliances and Zenith consumer electronic products and divested all but a few of the lines it formerly represented.

1975-gibson

Guam Shopping Center

1975

Operations commence for Pacific International Company with the opening of the first major shopping center, Guam Shopping Center, in Tamuning, Guam, that included a Gibson's Department Store.

Honolulu Marine Center

1976

Honolulu Marine Center opens and the Hawaii franchise distributorships are obtained for Evinrude outboard engines, Shoreline trailers, and Wellcraft and Trojan boats.

1976-honolulu marine
1976-bridgestone

Bridgestone Tire

1976

After 10 years of effort, the Bridgestone Tire franchise distributorship is acquired for the State of Hawaii on a direct, exclusive basis.

1977-easy music center

Easy Music Center

1977

A new Easy Music Center store opens. The music division closes its Waipahu Store and converts its downtown operation to a keyboard store during the year.

Evergreen Nurseries Inc.

1979

Servco acquires a majority interest in Evergreen Nurseries, Inc., which started operations in 1955 and was one of the largest nursery operators on Oahu. It had almost 30 acres of fee and leasehold properties with 26 greenhouses. Servco also acquires franchises for Magoo's Pizza for the Asia and Pacific areas, Suzuki 4-wheel drive vehicles, and Lanier's dictation and text-editing typewriting equipment.

1979

19
80s

1980

Ralph Fukunaga

1980

Servco recognizes the first member of its Half Century Club - Ralph Fukunaga, former company cashier and former director.

Thomas and George Fukunaga

1981

George Fukunaga becomes Chairman & CEO, and Tom Fukunaga becomes President & COO

1981-thomas and george fukunaga
1982-wholesale parts agency

Wholesale Parts Agency

1982

The Wholesale Parts Agency enters into an agreement to distribute Atari home computers and electronic games and with Zenith Data Systems for the distribution of micro-computers, computer terminals, and video monitors.

Toyota and Servco's 25th Anniversary

1982

Gibson's is relocated and the vacant space is used for the Toyota City dealership, which houses the operation's headquarters and administrative staff. The grand opening was held in conjunction with the 25th anniversary of Toyota and Servco.

1982-toyota city
1984-majuro

Majuro Shopping Center

1984

Ground breaking for the $2.4 million Majuro Shopping Center is held under Pacific Marshall Inc., a 50/50 joint venture. The shopping center complex will consist of over 47,400 square feet of retail space.

Servco Foundation

1986

Servco Foundation is formed in the State of Hawaii for the purpose of distributing charitable contributions to 501c3 organizations and providing scholarships to the children and spouses of Servco employees.

1986-servco foundation
1986-general electric

General Electric Major Appliance Franchise

1986

Servco is awarded the General Electric (GE) major appliance franchise consisting of GE and Hotpoint home appliances.

1987

14.4 Acres at Sand Island

1987

Servco successfully obtains a bid to acquire 14.4 acres at Sand Island, which would become home to its major distribution operations: Vehicle Processing Center and Servco Auto Parts Center.

Lexus Distributorship

1989

Servco obtains the exclusive Lexus distributorship for the State of Hawaii from Toyota Motor Corporation.

1989

19
90s

1994

A New Era of Leadership

1994

Cousins Mark and Eric Fukunaga are elected Chairman & CEO, and President & COO, respectively, after George and Tom Fukunaga pass away.

Education Works

1998

Film Services of Hawaii officially reopens as Education Works.

1998

20
00s

2004 Toyota Scion

Scion

2004

Scion enters the Hawaii market. The brand ended in 2017.

Best Place to Work

"Best Place to Work"

2005

Servco is named "Best Place to Work" by Hawaii Business magazine for the first time. The company has been named a Best Place to Work every year since, one of only two companies to do so.

Subaru Distributorship

2007

Servco acquires the Subaru distributorship for Hawaii.

Subaru 2007
2007

Servco Australia

2007

Servco expands into Australia through its first acquisition of Downtown Toyota in Brisbane.

Servco Home & Appliance Showroom

2009

The Servco Home & Appliance Distribution moves to Mapunapuna and opens a 7,000 square foot showroom featuring 22 kitchen vignettes, including three live kitchens and a team of professional product specialists.

20
10s

2010

Servco Pacific Insurance Expands

2010

Servco Pacific Insurance expands to the Pacific Northwest in partnership with Trond Bodal and Graham Gardner.

Fender Musical Instrument Corp.

2012

Servco takes a co-majority ownership stake in Fender Musical Instrument Corporation, splitting its controlling interest with TPG Growth.

2012 Fender

Employee Tablet Computer Program

2012

Servco implements an employee tablet computer program in Hawaii which encourages team members to embrace new technologies. Over 71% of Servco employees participate.

2012
Peak Performance

eKudos

2012

Servco starts an internal employee recognition program called eKudos, which allows employees to recognize their peers and direct reports. Over 1,000 messages of thanks and recognition are sent through the program annually.

500,000th Toyota in Hawaii

2015

Servco sells its 500,000th Toyota in Hawaii. In honor of this achievement, Servco awards $250,000 to 10 Hawaii 501(c)3 organizations. Organizations receiving $25,000 each include Domestic Violence Action Center, AccesSurf Hawaii, Alu Like Inc., Family Promise of Hawaii, Hospice of Hilo, Kids Hurt Too Hawaii, Shriners Hospital for Children-Honolulu, Kauai Habitat for Humanity, American Red Cross-Hawaii Chapter, and Best Buddies Hawaii.

Super!

Toyota Service Management Certification Award

2015

Servco Toyota Windward is presented with its first Toyota Service Management (TSM) Certification Award, becoming the first TSM Kodawari Certified Dealer in Hawaii. This is Toyota Motor Corporation's worldwide program to realize accurate response to customer requests and meeting vehicle delivery times on a daily basis.

2015
2015

Servco Pacific Capital

2015

Servco Pacific Capital is formed in San Francisco to explore investment and growth opportunities for Servco.

2016 - Rick Ching

Rick Ching Becomes President & COO

2016

Eric Fukunaga retires and Rick Ching is promoted to President & COO of Servco, becoming the first non-Fukunaga family member to hold the position.

2017 - Harley Davidson

Servco and Harley Davidson

2017

Servco Pacific Capital acquires two Harley-Davidson dealerships in Australia, including the largest Harley-Davidson retailer in the Southern Hemisphere.

2018

Largest Toyota Group in Australia

2018

Servco becomes the 20th largest U.S.-based dealership group in the U.S., according to Automotive News magazine and becomes the largest Toyota Dealer Group in Australia.

Sale of Servco Pacific Insurance

2018

Servco's Board of Directors approve the sale of Servco Pacific Insurance.

2018
Fisher & Paykel

Fisher & Paykel and DSC Outdoor Appliances

2018

Servco Home & Appliance Distribution becomes the first distributor of Fisher & Paykel and DSC Outdoor Appliances in Hawaii.

Hui Car Share Program

2018

Hui, the most innovative car share program to hit the Hawaii market, launches its service and mobile app for iOS and Android devices. The program utilizes a fleet of high-end Toyota and Lexus vehicles across over 25 Honolulu stations.

Hui Car Share
Hydrogen Refueling Station

Servco's First Hydrogen Fueling Station

2018

The grand opening of Servco's first hydrogen fueling station is held at Servco Mapunapuna Plaza. The station is Hawaii's first publicly accessibly hydrogen station and demonstrates the company's commitment to the future of mobility through alternative energy vehicles.

CEO of the Year

CEO of the Year

2018

Mark Fukunaga is recognized by Hawaii Business magazine as CEO of the Year.

Anniversary Logo

2019

Servco celebrates its 100 Year Anniversary!

2019

Servco releases limited-edition vintage Toyota Sport Bag to commemorate 100th Anniversary.

100th Anniversary Toyota Bag
The Servco Foundation and Aloha United Way launch Hawaii Social Impact Project

2019

The Servco Foundation and Aloha United Way celebrate centennial anniversaries with launch of the Hawaii Social Impact Project to address the root cause of the Asset Limited, Income Constrained, Employed individuals in Hawaii.

2019

Servco launches special Waialua edition Toyota Tacoma, Toyota 4Runner, & Lexus RX 350 vehicles exclusively available in Hawaii.

Waialua Edition Toyota Tacoma, Toyota 4Runner, and Lexus RX 350 vehicles.
Hui partnership with Meals on Wheels and University of Hawaii

2019

Hui partners with Lanakila Meals on Wheels and University of Hawaii students to drive for a cause and deliver 1,250 emergency food care packages to homebound seniors and individuals with disabilities.

2019

Servco partners with the Hawaii Department of Education on Appliance Donation Program to provide $200,000 worth of appliances focused on a statewide washer dryer program and curriculum enrichment in culinary courses.

Servco partners with Hawaii Department of Education
Servco United Campaign with Aloha United Way

2019

Servco raises nearly $400,000 for Aloha United Way during its annual Servco United Campaign through employee e-pledges, fundraisers, and a special program by the Servco Foundation that donated $100 for each team member that pledged.

2019

The Servco Foundation announces its 20-19 Community Grant Program recipients where 19 local nonprofits were selected to receive $20,000 grants through public nominations.

Servco Foundation Community Grant Program
Servco Australia Donation

2019

Servco Australia donates $150,000 to the Clontarf Foundation to improve the lives of Aboriginal youth in Australia.

2019

Servco and the Fender Play Foundation donate 2,000 Fender ukuleles, 750 Fender acoustic guitars, soft cases, and one-year subscriptions to Fender Play to benefit over 8,500 local elementary through high school students.

Servco and Fender Instrument Donation
Servco Vehicle Donation to Nonprofits

2019

Servco awards 10 vehicles across the state to 10 local nonprofits for a two-year use to wrap up its Centennial Service Campaign.

20
20s

2020

Servco secures majority stake in Fender Musical Instruments Corporation.

Servco Majority Stake in Fender Musical Instruments Corporation