100 Years

Established in 1919 • Waialua, Hawaii

Celebrating 100 Years

Servco 1919 - Celebrating 100 years logo

In 1919, Peter Fukunaga took out a $1,500 loan to open a two-car garage in Waialua town on the North Shore of Oahu. Today we’re a $1.8+ billion business spanning the Pacific. View History

Our 100th anniversary logo celebrates the culture and foundation of where it all began. Inspired by the simple values and living of plantation life in historic Hawaii, our logo is influenced by the textures of the kapa print. Along with clean, contemporary lines used in old Hawaiian architecture, the pattern forms a “w” adding a subtle nod to our Waialua roots.

The Bag Is Back!

In honor of our 100th anniversary, we’ve created a replica of our beloved Toyota bag celebrating our mobility partnership with Toyota and our roots in Waialua.

In the 1960’s, Tom Fukunaga saw children at Palama Settlement carrying their baseball gear to a game without any bags. Determined to help Hawaii’s disadvantaged youth, our second-generation president created a program to provide free sport bags to community athletic teams. By the early 1980s, Servco was giving away tens of thousands of bags a year until the program was discontinued in the early 1990s.

Proceeds from the sales will go to Palama Settlement on Oahu and Big Brothers Big Sisters on Kauai and Maui. Bags are available for sale at all Servco dealerships. New Toyota customers will also receive a bag as part of our anniversary celebration in 2019.

WAIALUA EDITION VEHICLES

We’ve created a special 1919 Waialua Edition of the Toyota Tacoma, Toyota 4Runner, and Lexus RX 350 to commemorate our 100 Year Anniversary. All three anniversary models are available exclusively in Hawaii. While we’ve become a global company, we wanted to honor our humble beginnings by naming these special edition vehicles after the place where we got our start.

CELEBRATING WITH SERVICE

As we commemorate this important milestone, we didn’t want to celebrate in a normal self-centered way. Instead, our celebration stems from our DNA of service. In January, we launched our #CentennialServiceCampaign which will invest over $1.5 million into our local communities this year in form of nonprofit grants and in-kind donations. More information will be posted on this page as we announce our community partnerships throughout the year. You can also sign up to receive updates from Servco so you can be the first to know!

Hawaii Social Impact Project

Did you know 37% of people living in Hawaii are living paycheck to paycheck and struggling every month to pay bills and buy food, while another 11% live below the Federal Poverty Level? That’s nearly half of our community in need. Right now, much of our efforts only address the symptoms of this problem. In February, The Servco Foundation donated $200,000 to help Aloha United Way start the Hawaii Social Impact Project, a three-year AUW initiative to develop a collective impact education program, addressing root causes of Asset Limited, Income Constrained, Employed (ALICE) individuals in Hawaii. This program will train nonprofits in our community to develop Hawaii’s capacity for more innovative, effective, sustainable, and scalable solutions to address the root causes of our social issues. 

Hawaii Public Radio Spring Pledge Drive

Servco has been a long-time supporter of Hawaii Public Radio (HPR). In April, Team Serve volunteered at HPR’s 2019 Spring Membership Drive and fielded calls from HPR supporters for a two-hour period. The Servco Foundation pledged to match dollar-for-dollar, up to $5,000, while Team Serve members manned the phones. Many HPR donors and Team Servco members called in, helping Team Serve to hit and surpass the match goal! In celebration of Servco’s 100th Anniversary, the company also sponsored “The Best of Aloha Shorts – On the Road” which brought together Hawaii’s finest writers, actors, and musicians for a half-hour radio program honoring local culture.

University of Hawaii Students Drive for a Cause with Hui Car Share

When delivering meals to residents across the island, Lanakila Meals on Wheels volunteers often use their personal vehicles. This provided a great partnership opportunity for Hui Car Share to provide a mobility solution for these volunteers to continue serving in our community. In April, Hui Car Share joined forces with Lanakila Meals on Wheels and the University of Hawaii students by providing 30 Hui vehicles to help deliver over 1,250 emergency food care packages to home bound seniors and individuals with disabilities across Oahu. This semi-annual initiative occurs just prior to the start of hurricane season to ensure that residents have access to food resources in times of emergencies.

James Campbell High School’s Saber Cafe Hosts Inaugural Meal in Kitchen Refurbished by Servco Home & Appliance

First opening its doors in 2013, James Campbell High School’s Saber Cafe was started with the intention of helping students experience all aspects of fine dining restaurant work. Since then it has evolved into a culinary program that hosts a monthly, three-course, fine-dining experience open to the public. In April, Servco’s Home & Appliance Division donated and installed over $17,000 worth of kitchen appliances in the student-run kitchen and training classroom to replace many dated and worn-down appliances. To celebrate the newly updated kitchen, Saber Cafe students served an inaugural meal to special guests from the Hawaii State Department of Education, government officials, and Servco executives.

Building New Homes with Honolulu Habitat for Humanity

Honolulu Habitat for Humanity made progress on two of the four new homes that are being built in Waimanalo with the help of Servco employees in June. Over 40 Servco volunteers worked on two family homes, installing drywall, painting, and foundation work. The projects will provide homes to two families when construction is completed this summer. Honolulu Habitat for Humanity has a goal of building 40 homes on Oahu over the next five years.

Making an Impact on Education Through an Appliance Donation Program

The Hawaii State Department of Education (HIDOE) announced a partnership with Servco to install nearly $200,000 worth of appliances at public schools across the State. All appliances will be donated by Servco Home & Appliance Distribution and the program will largely focus on washer and dryer donations to schools with high populations of students living in unstable housing situations. Central Middle School’s Takai Transition Center kicked off the appliance donation program with a $9,000 value including ranges, hoods, refrigerators, and microwaves. The center will provide a safe and stable foundation for newly-arrived students and families to acclimate into their new community.

Inspiring the Next Generation of Music Artists With Fender Play Foundation

Through a partnership between Servco and Fender Play Foundation, 2,000 Fender ukuleles, 750 Fender acoustic guitars, soft cases, and one-year subscriptions to Fender Play will benefit over 8,500 local elementary through high schools students in Hawaii. The musical instrument donation program was launched on Oahu with a series of surprise concerts featuring Na Hoku Hanohano award winning music duo Ben & Maila at three schools across Oahu. It continued into the evening with a ceremony at the Bishop Museum where students and teachers were able to pick up their new musical instruments.