100 Years

Established in 1919 • Waialua, Hawaii

Celebrating 100 Years

Servco 1919 - Celebrating 100 years logo

In 1919, Peter Fukunaga took out a $1,500 loan to open a two-car garage in Waialua town on the North Shore of Oahu. Today we’re a $1.8+ billion business spanning the Pacific. View History

Our 100th anniversary logo celebrates the culture and foundation of where it all began. Inspired by the simple values and living of plantation life in historic Hawaii, our logo is influenced by the textures of the kapa print. Along with clean, contemporary lines used in old Hawaiian architecture, the pattern forms a “w” adding a subtle nod to our Waialua roots.

The Bag Is Back!

In honor of our 100th anniversary, we’ve created a replica of our beloved Toyota bag celebrating our mobility partnership with Toyota and our roots in Waialua.

In the 1960’s, Tom Fukunaga saw children at Palama Settlement carrying their baseball gear to a game without any bags. Determined to help Hawaii’s disadvantaged youth, our second-generation president created a program to provide free sport bags to community athletic teams. By the early 1980s, Servco was giving away tens of thousands of bags a year until the program was discontinued in the early 1990s.

Proceeds from the sales will go to Palama Settlement on Oahu and Big Brothers Big Sisters on Kauai and Maui. Bags are available for sale at all Servco dealerships. New Toyota customers will also receive a bag as part of our anniversary celebration in 2019.


We’ve created a special 1919 Waialua Edition of the Toyota Tacoma, Toyota 4Runner, and Lexus RX 350 to commemorate our 100 Year Anniversary. All three anniversary models are available exclusively in Hawaii. While we’ve become a global company, we wanted to honor our humble beginnings by naming these special edition vehicles after the place where we got our start.


As we commemorate this important milestone, we didn’t want to celebrate in a normal self-centered way. Instead, our celebration stems from our DNA of service. In January, we launched our #CentennialServiceCampaign which will invest over $1.5 million into our local communities this year in form of nonprofit grants and in-kind donations. More information will be posted on this page as we announce our community partnerships throughout the year. You can also sign up to receive updates from Servco so you can be the first to know!

Hawaii Social Impact Project

Did you know 37% of people living in Hawaii are living paycheck to paycheck and struggling every month to pay bills and buy food, while another 11% live below the Federal Poverty Level? That’s nearly half of our community in need. Right now, much of our efforts only address the symptoms of this problem. In February, The Servco Foundation donated $200,000 to help Aloha United Way start the Hawaii Social Impact Project, a three-year AUW initiative to develop a collective impact education program, addressing root causes of Asset Limited, Income Constrained, Employed (ALICE) individuals in Hawaii. This program will train nonprofits in our community to develop Hawaii’s capacity for more innovative, effective, sustainable, and scalable solutions to address the root causes of our social issues.