100 Years

Established in 1919 • Waialua, Hawaii

Celebrating 100 Years

Servco 1919 - Celebrating 100 years logo

In 1919, Peter Fukunaga took out a $1,500 loan to open a two-car garage in Waialua town on the North Shore of Oahu. Today we’re a $1.8+ billion business spanning the Pacific. View History

Our 100th anniversary logo celebrates the culture and foundation of where it all began. Inspired by the simple values and living of plantation life in historic Hawaii, our logo is influenced by the textures of the kapa print. Along with clean, contemporary lines used in old Hawaiian architecture, the pattern forms a “w” adding a subtle nod to our Waialua roots.

The Bag Is Back!

In honor of our 100th anniversary, we’ve created a replica of our beloved Toyota bag celebrating our mobility partnership with Toyota and our roots in Waialua.

In the 1960’s, Tom Fukunaga saw children at Palama Settlement carrying their baseball gear to a game without any bags. Determined to help Hawaii’s disadvantaged youth, our second-generation president created a program to provide free sport bags to community athletic teams. By the early 1980s, Servco was giving away tens of thousands of bags a year until the program was discontinued in the early 1990s.

Proceeds from the sales will go to Palama Settlement on Oahu and Big Brothers Big Sisters on Kauai and Maui. Bags are available for sale at all Servco dealerships. New Toyota customers will also receive a bag as part of our anniversary celebration in 2019.


We’ve created a special 1919 Waialua Edition of the Toyota Tacoma, Toyota 4Runner, and Lexus RX 350 to commemorate our 100 Year Anniversary. All three anniversary models are available exclusively in Hawaii. While we’ve become a global company, we wanted to honor our humble beginnings by naming these special edition vehicles after the place where we got our start.


As we commemorate this important milestone, we didn’t want to celebrate in a normal self-centered way. Instead, our celebration stems from our DNA of service. In January, we launched our #CentennialServiceCampaign which will invest over $1.5 million into our local communities this year in form of nonprofit grants and in-kind donations. More information will be posted on this page as we announce our community partnerships throughout the year. You can also sign up to receive updates from Servco so you can be the first to know!

Hawaii Social Impact Project

Did you know 37% of people living in Hawaii are living paycheck to paycheck and struggling every month to pay bills and buy food, while another 11% live below the Federal Poverty Level? That’s nearly half of our community in need. Right now, much of our efforts only address the symptoms of this problem. In February, The Servco Foundation donated $200,000 to help Aloha United Way start the Hawaii Social Impact Project, a three-year AUW initiative to develop a collective impact education program, addressing root causes of Asset Limited, Income Constrained, Employed (ALICE) individuals in Hawaii. This program will train nonprofits in our community to develop Hawaii’s capacity for more innovative, effective, sustainable, and scalable solutions to address the root causes of our social issues. 

Hawaii Public Radio Spring Pledge Drive

Servco has been a long-time supporter of Hawaii Public Radio (HPR). In April, Team Serve volunteered at HPR’s 2019 Spring Membership Drive and fielded calls from HPR supporters for a two-hour period. The Servco Foundation pledged to match dollar-for-dollar, up to $5,000, while Team Serve members manned the phones. Many HPR donors and Team Servco members called in, helping Team Serve to hit and surpass the match goal! In celebration of Servco’s 100th Anniversary, the company also sponsored “The Best of Aloha Shorts – On the Road” which brought together Hawaii’s finest writers, actors, and musicians for a half-hour radio program honoring local culture.

University of Hawaii Students Drive for a Cause with Hui Car Share

When delivering meals to residents across the island, Lanakila Meals on Wheels volunteers often use their personal vehicles. This provided a great partnership opportunity for Hui Car Share to provide a mobility solution for these volunteers to continue serving in our community. In April, Hui Car Share joined forces with Lanakila Meals on Wheels and the University of Hawaii students by providing 30 Hui vehicles to help deliver over 1,250 emergency food care packages to home bound seniors and individuals with disabilities across Oahu. This semi-annual initiative occurs just prior to the start of hurricane season to ensure that residents have access to food resources in times of emergencies.

James Campbell High School’s Saber Cafe Hosts Inaugural Meal in Kitchen Refurbished by Servco Home & Appliance

First opening its doors in 2013, James Campbell High School’s Saber Cafe was started with the intention of helping students experience all aspects of fine dining restaurant work. Since then it has evolved into a culinary program that hosts a monthly, three-course, fine-dining experience open to the public. In April, Servco’s Home & Appliance Division donated and installed over $17,000 worth of kitchen appliances in the student-run kitchen and training classroom to replace many dated and worn-down appliances. To celebrate the newly updated kitchen, Saber Cafe students served an inaugural meal to special guests from the Hawaii State Department of Education, government officials, and Servco executives.