For nearly 90 years, music has been an important part of Servco’s journey. What began in 1937 as a business relationship with the musical instruments industry evolved into a decades-long connection with Fender—one of the most influential brands in music history.
Our relationship with Fender began in the 1950s as a dealer of its products and grew over time through a shared belief in the power of music to inspire creativity, bring people together, and enrich lives.
Today, we are proud to support Fender and its family of brands as they help musicians of all levels create, perform, and connect with audiences around the world. Fender represents a long-standing passion for music and a commitment to preserving and strengthening an iconic brand for generations to come.
Launched in 2017, Fender Play is a digital learning platform with step-by-step video lessons, expert instructors, and curriculum for electric and acoustic guitars, bass, and ukulele. With hundreds of instructional videos and hands-on exercises, Fender Play teaches beginners to get playing in minutes.