Toyota Hawaii Increases Support of University of Hawai‘i Athletics to Platinum Level in New Three-Year Deal

September 23, 2020

HONOLULU – Toyota Hawaii announced today a new three-year deal that will see its support of University of Hawai‘i Athletics (UH Athletics) increase to Platinum Level. As part of its partnership, Toyota Hawaii also provides numerous vehicles to various UH Athletics coaches and staff for recruiting and other business uses. For the 2020-2021 season, any tickets that were purchased by Servco for games/seasons that were cancelled will also be converted to an H-Club contribution.

“With the postponement of sports, we know this is a tough time for the over 500 University of Hawaii student-athletes and staff,” said Peter Dames, executive vice president at Servco Pacific Inc., the parent company of Toyota Hawaii. “As far as we’re concerned, UH Athletics is the official Home Team of Toyota Hawaii whether games are happening or not. We felt that now is the time to really show our Rainbow Warrior spirit and provide more support to our longtime partner.”

To kick off this new partnership, Toyota Hawaii will run a marketing campaign in September and October incorporating UH Athletics, and encourage fans to show their support by outfitting their Toyota with UH pride. University of Hawai‘i “H” logo license plate decals are available for purchase at a cost of $30.50 for the first year, with subsequent annual renewals of $25. Each year, $20 of the fee will go to support UH Athletics.

“We appreciate Servco Pacific’s support of us as a proud corporate partner.  They have been long standing partners with us during these tough economic times and continue to find ways to show their dedication to our student-athletes and programs.  We are grateful for all they do and know that by standing as one, we will get through this.  Now more than ever, ‘Bows Together,” said David Matlin, athletics director for UH Athletics.

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About Toyota Hawaii

Toyota Hawaii is a subsidiary of Servco Pacific Inc. Hawaii’s largest privately held company founded in 1919. Toyota has been Hawaii’s top-selling automotive brand since 1997 with seven dealership locations statewide — Big Island Toyota (Hilo and Kona); Maui Toyota; Servco Toyota Kauai; Servco Toyota Honolulu, Servco Toyota Waipahu, and Servco Toyota Windward. For more information about Toyota Hawaii, visit