Fender Flagship Tokyo Awarded “World Retail Project of the Year” at the Prestigious World Architecture Festival

TOKYO, JAPAN (December 12, 2024)— Fender Musical Corporation Japan (FMCJ) and Klein Dytham architecture (KDa) are thrilled to announce that Fender Flagship Tokyo, the brand’s first-ever flagship store, has been named “World Retail Project of the Year” at the prestigious World Architecture Festival (WAF) 2024. This accolade represents the pinnacle of recognition in the global retail design category.

 

The World Architecture Festival is one of the most respected platforms for architects and designers worldwide, often regarded as the gold standard for architectural excellence. This year’s competition attracted over 2,500 submissions from more than 70 countries, showcasing groundbreaking projects across a wide array of categories. The rigorous selection process narrowed entries to a top-tier shortlist, with finalists presenting their designs live during the festival held in Singapore, where the ultimate winners were decided.

Fender Flagship Tokyo, located in the heart of Harajuku, opened its doors in June 2023. Designed by the renowned Klein Dytham architecture (KDa), the store spans four immersive floors, each tailored to inspire and serve a diverse and dynamic community of modern players. KDa’s innovative approach has garnered global acclaim, and this flagship project exemplifies their ability to blend artistry and functionality.

Receiving the “World Retail project of the Year” award underscores Fender Flagship Tokyo’s status as a global benchmark for retail design, innovation, and creativity. This achievement highlights Fender’s unwavering commitment to pushing boundaries and reimagining how music is experienced.