Honolulu, HI (March 14, 2022) ー Subaru Hawai‘i’s inaugural Love in Action campaign has come to a close donating over $50,000 in matching donations to local nonprofits across the State of Hawai‘i. The campaign ran from November 1 through December 31, 2021, and replaced its annual Share the Love Sales Event, allowing Subaru Hawai‘i to focus its efforts on local organizations serving each of the Subaru Love Promises, areas in which the brand is committed to making a difference in: pets, the environment, learning, and caring for, and helping people in need.
This year’s five local beneficiaries selected for Love in Action 2021 were:
- Humane Societies of Hawai‘i (Hawai‘i Island Kona, Hawai‘i Island Kea‘au, Maui, O‘ahu and Kaua‘i)
- Project Vision
- Mana Maoli
- Hui Ho‘oleimaluō
- Child & Family Service
“We were incredibly overwhelmed by the support from our community and grateful to see so many people come together, especially during the busy holiday season, to support these nonprofit organizations and the important work they do for Hawai‘i,” said Peter Dames, executive vice president, Subaru Hawai‘i. “The strength and resilience of these nonprofits has been inspiring, and we were more than happy to donate the maximum match amount to each Love in Action nonprofit.”
Love In Action was launched as a weekly video series that encouraged viewers to donate to the organization of their choice. Each episode featured artist Paula Fuga, and one of her best friends as they visited a featured nonprofit to highlight their work. On November 14th, Subaru Hawai‘i waived adoption fees up to $15,000 at Humane Societies statewide. For the four other nonprofit organizations, Subaru Hawai‘i initially announced it would match up to $500 for each individual donation up to a total of $10,000 per organization. In the end, Subaru Hawai‘i donated the full $10,000 to each organization.
To learn more about Subaru Hawai‘i and the Love in Action campaign, visit SubaruHawaii.com/LoveinAction or follow @SubaruHawaii on Instagram and Facebook.
“My grandfather taught me that actions speak louder than words. I believe that this campaign has proved that, ten times over,” said Subaru Hawai‘i Ambassador, Paula Fuga. “We were not only able to spread awareness, but Subaru Hawai‘i was also able to raise essential funds for these groups. I am so grateful that I got to play a role in supporting each of them and that I was able to share their incredible stories.”
About Subaru Hawai‘i
Subaru Hawai‘i sells vehicles across a network of six dealership locations statewide – Big Island Motors –Hilo and Kona; Servco Subaru Maui in Kahului; Servco Subaru Kauai in Lihue; and Servco Subaru – Mapunapuna and Kaimuki. All Subaru vehicles are built in zero-landfill plants where 100 percent of waste is recycled or turned into electricity. For additional information on Subaru Hawai‘i, visit subaruhawaii.com.