The 2022 Pele Awards honors Hawaiʻi’s Best in Advertising and Design for calendar year 2021, and Subaru Hawaiʻi’s Love in Action campaign was recognized as a winner! Episode 3: Subaru Loves Learning featuring Subaru Hawaiʻi Ambassador Paula Fuga and nonprofit organization Mana Maoli was awarded Silver in the Webisodes category for online film, video and sound. The campaign was produced in partnership with NMG Network, who accepted the award at the Pele Awards 2022 Celebration.
Love in Action was a six-part video series launched last year from November through December, where we embarked on a magical journey with singer, songwriter, and Subaru Hawaiʻi Ambassador, Paula Fuga, and local nonprofit organizations including statewide Humane Societies, Project Vision Hawaiʻi, Mana Maoli, Hui Hoʻoleimaluō, and Child & Family Service Hawaiʻi. Each organizations’ story of positive impact was shared through their episode, and with the help of the local community, they each received a $10,000 donation match from Subaru Hawaiʻi’s Love in Action program.