Subaru Hawai’i’s Annual Share the Love Campaign Donates $45,000 to Three Local Nonprofits

February 7, 2024


HONOLULU – As part of its 12th annual Share the Love Event, Subaru Hawaiʻi donated $45,000 to three local nonprofits: Maui Humane Society, Maui Food Bank, and Make-A-Wish Hawaiʻi. For every new Subaru vehicle purchased in Hawaiʻi between November 1 through December 31, 2023, Subaru Hawaiʻi donated $250, with a maximum of $15,000 for each organization.

The organizations were selected in support of Maui relief efforts and for their alignment with Subaru Hawaiʻi’s Love Promises, areas that the brand is committed to making a difference in: Pets, along with Helping and Caring for people in need.

  • Maui Humane Society
  • Maui Foodbank
  • Make-A-Wish Hawai’i

“This generous donation from Subaru Hawaiʻi makes an incredible impact for the pets of Maui Humane Society,” said Lisa Labrecque, DVM, CEO of Maui Humane Society. “As the only open-admission shelter serving our island, this gift supports pets with nowhere else to go by providing them with critical veterinary care, food and shelter, and love.”

Subaru Hawai’i also partnered with its brand ambassador, Paula Fuga. Her song “Parachute” served as a special dedication to home and caring for our community.

“These organizations are creating significant change through their work in our communities, especially on Maui,” said Lance Ichimura, Senior Vice President of Subaru Hawaiʻi. “We are honored to dedicate the proceeds to these nonprofits, in support of the profound impact they have in making our islands a better place.”

Over the past twelve years, Subaru Hawaiʻi has donated over $410,000 to local nonprofits through the Share the Love Event.

About Subaru Hawaiʻi

Subaru Hawaiʻi is more than a car company. Our vision to show love and respect to all people at every interaction is brought to life through our Subaru Love Promises. Through our five core pillars – Environment, Health, Education, Pets, and Community, Subaru Hawaiʻi aims to create change in the areas we and our owners care about most. Since 2011, Subaru Hawaiʻi retailers have supported those in need through the Subaru Share the Love Event. Subaru Hawaiʻi offers a network of six dealership locations statewide – Big Island Subaru – Hilo and Kona; Servco Subaru Maui in Kahului; Servco Subaru Kauaʻi in Lihue; and Servco Subaru – Honolulu and Kaimuki. For additional information on Subaru Hawaiʻi, visit