Servco Australia Acquires Queensland Automotive Business, Motorama Group

January 29, 2024


QUEENSLAND, Australia – Servco Australia will acquire Queensland automotive business, Motorama, effective January 31, 2024. The Motorama Group’s 18 locations will continue to operate under the Motorama name and will join Servco Australia’s 23 dealerships across the country.

The Motorama Group has sold and serviced vehicles in Southeast Queensland for over 63 years. It represents automotive brands, including Toyota, Ford, Mitsubishi, Kia, Mazda, Nissan, MG, Jeep and Chery. Motorama also pioneered large-scale used car retailing in Australia and sells pre-owned vehicles through its store, Big Box Cars.

“We’re thrilled to add the Motorama Group to our family of companies,” said Nick Pappas, managing director of Servco Australia. “Our histories, values and goals are well-aligned, and we look forward to driving business forward with the same record of excellence that customers have come to know.”

Motorama generates revenues exceeding $800 million per year and employs over 700 staff across Brisbane; no jobs will be affected by the acquisition. The Madill Automotive Group on the Sunshine Coast was not part of the transaction.

“We have always been proud of the Motorama Business, from a small Holden car dealership in Beenleigh with 5 employees to what has become one of Queensland’s largest automotive groups,” said Mark Woelders, managing director and owner of Motorama. “The decision to sell was right for the family and we feel confident that the company is in great hands with Servco Australia. Servco has a similar ethos to business, which is to look after its employees and customers, key ingredients of our success.”

For more information, read the announcement from Motorama Group.

About Servco Pacific

Founded in 1919, Servco Pacific Inc. is Hawaii’s largest private company with operations in the mobility and musical instruments businesses.

The company ranks among the top 15 automotive dealer groups in the U.S. with exclusive distributorships of Toyota, Lexus, and Subaru in Hawaii and is the largest Toyota dealer group in Australia.

Servco’s musical instruments businesses include Fender Musical Instruments Corporation, the iconic global maker of Fender, Gretsch, Jackson, Squier, and EVH guitars, basses, and amplifiers, the Fender Play app, and Presonus, a leader in music technology solutions.

Servco is an investor in mobility and music creation, including Hui Car Share, hydrogen-based mobility solutions, and Roland Corporation, manufacturer of electric keyboards, synthesizers, percussion and guitar amplifiers and sound effects.

The company was recognized as a 2023 US Best Managed Company and one of the “Best Places to Work in Hawaii” for 19 consecutive years. For more information, visit