“When it became clear that the traditional dealership sales process must undergo a drastic digital transformation, Brandon Kamigaki asked the million-dollar question: How could store employees embrace and leverage the new technologies?” Selected as a member of Automotive News’ 40 Under 40 cohort, Brandon Kamigaki, Retail Product Owner, provided insight on integrating new technology into Servco dealerships across the state.
When the coronavirus pandemic forced Servco showrooms to temporarily close, it became necessary to speed up the team’s plans. In two months in spring 2020, Servco implemented online car-buying tools from Roadster, a digital retailing services provider, at the dealerships.
Kamigaki also wanted to demonstrate to Servco employees that such an approach could mean still-efficient customer service and communication with buyers even as the pandemic raged.
“We can be creating or innovating, right, but really, without adoption, innovation doesn’t even matter,” Kamigaki told Automotive News.